News

10 November 2022 – We’re excited to announce the addition of voice recording to our consumer surveys.

31 October 2022 – MetrixLab is delighted to introduce an AI-powered pack design solution to the PACT suite.

17 October 2022 – MetrixLab is expanding its operations in the UK to meet growing client demand.

30 June 2022 – MetrixLab is delighted to announce two promotions within the US research team.

7 June 2022 – The South African office marks the global research company’s entry into a new continent, and…

10 August 2021 – MetrixLab is delighted to announce that Claudia Strauss has taken over the role of Managing…

24 June 2021 – MetrixLab has grown its local DACH business, expanded the team, and opened a new office…

8 December 2020 – After a successful launch for Social Video ads in the US Market in November 2019,…

28 October 2020 – MetrixLab has reorganized its North American leadership and global teams to further accelerate a number…

15 July 2020 – As part of MetrixLab’s ongoing international expansion, the global digital research agency has opened a…

16 June 2020 – Macromill will name Toru Sasaki as successor; Ernst will remain with Macromill as an advisor…

We know that you have a lot of questions about how COVID-19 will impact your day-to-day business and research….

5 March 2020 – From Patrón to Grey Goose and Corona, which brands do US Bartender Influencers recommend the…

Published in December 2019, the Research Live Industry Report is the go-to source of market research league tables in…

10 December 2019 – We’re excited to open a new office in Delhi in response to our success in…

4 November 2019 – New solution release: ACT Instant harnesses the power of AI for ad copy pre-testing results…

15 October 2019 – MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director….

2 September 2019 – MetrixLab is delighted to announce the promotion of Gayatri Srikant to Managing Director for Singapore….

19 August 2019 – As part of its ongoing efforts to serve clients’ emerging needs in today’s rapidly transforming…

2 August 2019 – MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US with immediate effect.

The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.

9 July 2019 – MetrixLab has appointed Thijs Elias as its new CEO. Thijs has worked for the company…

16 March 2019 – The MetrixLab MORBA Awards are based on recommendations of over 10,000 US bartenders.

28 March 2019 – As a result, W&S will become a subsidiary company of Macromill.

15 March 2019 – MetrixLab is delighted to announce the appointment of Pieter van der Gouwe as Managing Director…

25 February 2019 – Campaign Monitor is a fast, focused and detailed multi-media campaign effectiveness solution.

21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.

7 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.

3 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…

3 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.

30 August 2018 – Derek Swanson joins in the newly created role of SVP of Strategy & Corporate Development.

8 August 2018 – As Managing Director, Clare will lead the office and drive growth in the region.

25 June 2018 – TSR will become a subsidiary of Macromill as part of a joint venture with Hakuhodo.

12 March 2018 – As part of MetrixLab’s continuing international expansion…

MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips.

MetrixLab hosted its annual holiday party for Unilever North America in December.

11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…

8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.

4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…

29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…

23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.

In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…

21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…

21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…

MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.

Results are determined by MetrixLab’s Net Reputation scoring system.

Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…

Interested in working for one of the coolest and most innovative insights providers of the world?

See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.

22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.

28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director

March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights

Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...

Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…

2 February 2017 – Ian Davis joins as Senior Client Director based in London.

31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…

Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…

Celebrating with our clients at high tea for the holidays!

The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…

6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…

Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…

As the public get ready to cast their votes in the upcoming elections, a new website for the awards…

As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.

28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.

MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals

MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…

Join us with Facebook for a truly interactive session where you get to be the creative director!.

Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…

Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.

We’re excited to have a new logo that makes it clear we are part of the Macromill Group.

We are delighted to be part of Unilever’s recently launched Paragon partnership.

Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!

23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…

MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.

We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…

Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…

Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…

Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…

On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…

November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…

10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.

5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…

29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.

20 October 2015 – New partnership announced to leverage mobile panels

8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…

La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…

We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.

21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia

MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.

12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America

23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.

24 March 2015- Singapore expansion further strengthens presence for global brands.

19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…

MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….

3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…

MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…

Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…

The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….

Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…

Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…

Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…

LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...

Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance

London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...

September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…

It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…

July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.

May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.

March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.

March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.

March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.

May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.