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Press Release: MetrixLab opens its first office in Poland
MetrixLab opens a new office in Warsaw, Poland as of 1 June. The Polish office will be the global...
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Press release: MetrixLab opens first African office in South Africa
The South African office marks the global research company’s entry into a new continent, and will join the global…
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Press release: MetrixLab appoints Ed Harrison as Managing Director of Australia and New Zealand
22 March 2022 – MetrixLab is happy to welcome Ed Harrison as Managing Director of Australia and New Zealand.
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Press release: MetrixLab appoints Claudia Strauss as Managing Director of MetrixLab UK
10 August 2021 – MetrixLab is delighted to announce that Claudia Strauss has taken over the role of Managing…
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Press release: MetrixLab grows German presence due to regional success
24 June 2021 – MetrixLab has grown its local DACH business, expanded the team, and opened a new office…
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Press release: MetrixLab continues to push boundaries with AI pre-testing tool
8 December 2020 – After a successful launch for Social Video ads in the US Market in November 2019,…
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Press release: MetrixLab drives strategic initiatives with four key promotions to North American and Global Leadership
28 October 2020 – MetrixLab has reorganized its North American leadership and global teams to further accelerate a number…
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Press release: MetrixLab expands business in Switzerland
15 July 2020 – As part of MetrixLab’s ongoing international expansion, the global digital research agency has opened a…
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Press release: Scott Ernst to step down as Macromill Global CEO during 2020
16 June 2020 – Macromill will name Toru Sasaki as successor; Ernst will remain with Macromill as an advisor…
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How we’re coping with COVID-19
We know that you have a lot of questions about how COVID-19 will impact your day-to-day business and research….
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Press release: Patrón wins ‘Top Recommended Spirit Brand’ Award for third year
5 March 2020 – From Patrón to Grey Goose and Corona, which brands do US Bartender Influencers recommend the…
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Celebrating 2 years of being a top 3 fastest growing market research agency in the UK!
Published in December 2019, the Research Live Industry Report is the go-to source of market research league tables in…
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Press release: MetrixLab opens new office in Delhi
10 December 2019 – We’re excited to open a new office in Delhi in response to our success in…
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Press release: MetrixLab harnesses AI in 24-hour ad copy pre-testing tool
4 November 2019 – New solution release: ACT Instant harnesses the power of AI for ad copy pre-testing results…
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Press release: MetrixLab opens a new office in Australia
15 October 2019 – MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director….
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Press release: MetrixLab appoints Gayatri Srikant as Managing Director for Singapore
2 September 2019 – MetrixLab is delighted to announce the promotion of Gayatri Srikant to Managing Director for Singapore….
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Press release: MetrixLab appoints four Regional Managing Directors
19 August 2019 – As part of its ongoing efforts to serve clients’ emerging needs in today’s rapidly transforming…
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Press release: MetrixLab appoints Kevin Moran as US President/Managing Director
2 August 2019 – MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US with immediate effect.
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MetrixLab recognized in the GreenBook Research Industry Trends Report
The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.
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Press release: MetrixLab appoints Thijs Elias as new CEO
9 July 2019 – MetrixLab has appointed Thijs Elias as its new CEO. Thijs has worked for the company…
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Press release: Patrón scoops top slot for second year as Most Often Recommended Spirit Brand in 2018
16 March 2019 – The MetrixLab MORBA Awards are based on recommendations of over 10,000 US bartenders.
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Press release: Macromill, Inc. acquires Southeast Asian Marketing Research firm, W&S Holdings Co., Ltd.
28 March 2019 – As a result, W&S will become a subsidiary company of Macromill.
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Press release: MetrixLab makes two senior appointments to lead the Dutch office
15 March 2019 – MetrixLab is delighted to announce the appointment of Pieter van der Gouwe as Managing Director…
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Press release: MetrixLab launches channel-level campaign measurement solution
25 February 2019 – Campaign Monitor is a fast, focused and detailed multi-media campaign effectiveness solution.
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Press release: MetrixLab launches Immerse, an AI-powered qualitative research solution
21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.
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Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades
7 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.
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Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico
3 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…
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Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director
3 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.
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Press release: Macromill Group strengthens its focus on M&A activity
30 August 2018 – Derek Swanson joins in the newly created role of SVP of Strategy & Corporate Development.
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Press release: Clare Chai rejoins MetrixLab as new Managing Director for Greater China
8 August 2018 – As Managing Director, Clare will lead the office and drive growth in the region.
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Press release: Macromill, Inc. acquires 51% stake in Tokyo Survey Research Inc. (TSR) from Hakuhodo Inc.
25 June 2018 – TSR will become a subsidiary of Macromill as part of a joint venture with Hakuhodo.
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Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa
12 March 2018 – As part of MetrixLab’s continuing international expansion…
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Event: MetrixLab at MIE 2018
MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips.
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Holiday celebration with Unilever
MetrixLab hosted its annual holiday party for Unilever North America in December.
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Press release: MetrixLab expands into Argentina, appointing Diego del Pozo Mitschele as Managing Director
11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…
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Press release: MetrixLab appoints Eric Lammerts van Bueren as Managing Director, The Netherlands
8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.
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Press release: MetrixLab appoints Nick Langeveld as President, US
4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…
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Press release: Macromill Group appoints Masahiro Shimizu as CFO
29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…
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Press release: MetrixLab appoints new Managing Director for Greater China
23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.
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News: CEO Scott Ernst talks to The Japan Times
In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…
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Press release: Macromill Group acquires US-based research agency Acturus
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…
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Press release: Macromill Group forms a strategic partnership with W&S Holdings
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…
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Understanding the whole story about measuring advertising effectiveness
MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.
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News: Milgard leads window industry for positive online brand mentions
Results are determined by MetrixLab’s Net Reputation scoring system.
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Optimize your marketing, brand and media strategies with more meaningful measurement
Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…
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MetrixLab opens its doors to more new talent
Interested in working for one of the coolest and most innovative insights providers of the world?
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Event: DTC National session 10 prescriptions for creative assessment
See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.
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Press release: Macromill completes listing on the First Section of the Tokyo Stock Exchange
22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.
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Press release: MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office
28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director
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Event: fuel decisions with social insights
March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights
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Notice regarding approval for listing of shares of Macromill, Inc. on the Tokyo Stock Exchange
Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...
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MetrixLab at MIE 2017
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Press release: MetrixLab strengthens financial services offering with new appointment
2 February 2017 – Ian Davis joins as Senior Client Director based in London.
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Press release: The Macromill Group forms a partnership with neuromarketing pioneer Centan Inc.
31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…
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We’re proud to be part of the Paragon Partnership
Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…
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Website of the Year Awards 2016
The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Press release: Larry Weber and Atsushi Mizushima join Macromill Group board
6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
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MetrixLab and Philips at OmniShopper International
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Website of the Year 2016 – Announcing the nominees
As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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Learning about life at MetrixLab
As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Press release: MetrixLab strengthens global business with new MD in Spain
28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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MetrixLab supports the University of Grenoble
MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
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Website of the Year awards welcomes wildcard entries
MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
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MetrixLab and Facebook at Insights Innovation Exchange
Join us with Facebook for a truly interactive session where you get to be the creative director!.
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Leading Korean newspaper covers Macromill election survey
Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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MetrixLab on social media: We will keep you posted
Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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MetrixLab reveals new logo as part of Macromill Group
We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
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MetrixLab joins Unilever’s Paragon partnership
We are delighted to be part of Unilever’s recently launched Paragon partnership.
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MRMW APAC Session mobile creative insights
Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!
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Press release: MetrixLab adds new digital analysis and reporting tool
23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…
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Create value with big data analytics with MetrixLab's book
MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.
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Presentations from the Dutch MIE 2016
We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…
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Best practices in digital advertising. Nestlé partners with MetrixLab at MIE 2016
Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…
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KLM to speak with MetrixLab at MIE 2016
Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…
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MetrixLab opens the doors to new talent
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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And the winners of Website of the Year awards are…
On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…
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Website of the Year award winners announced
November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…
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Macromill offers Pre-Roll Copy Testing Norms for China
10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.
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Press release: Unified Shanghai office expands Macromill presence
5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…
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Press release: Macromill welcomes new CHRO
29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.
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Press release: MetrixLab and TTC Mobile team up to make super mobile panel
20 October 2015 – New partnership announced to leverage mobile panels
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Press release: Macromill welcomes new CEO
8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…
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And the nominees for the Website of the Year awards are…
La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…
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Macromill/MetrixLab in top 15 of AMA Global Research Top 50 Report
We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.
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Press release: MetrixLab adds mobile norms for advertising pre-test solutions
21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia
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Digital Inspiration session a great success
MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.
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Press release: Kimberly Bastoni to amplify MetrixLab US presence
12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America
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Press release: MetrixLab introduces quick, device neutral package testing
23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.
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Press release: Macromill opens office in SE Asia with Rob Valsler as MD
24 March 2015- Singapore expansion further strengthens presence for global brands.
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Press release: Macromill welcomes new CTO and CFO
19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…
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Presentation from the Dutch Congres Intranet 2015
MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….
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Press release: Macromill expands with new office in Mexico
3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…
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Press release: Macromill revenues up 44 percent as growth plans advance
MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…
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MetrixLab opens its doors to new talent 2015
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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Presentation from the Dutch MIE 2015
The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….
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MetrixLab to present Social Media Visual Analytics at MIE
Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…
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Ster to speak with MetrixLab at MIE 2015
Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…
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Macromill launches medical research partnership
Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…
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Top UK companies win the MetrixLab UK Website of the Year election 2014
LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...
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Masco Corporation to speak with MetrixLab at TMRE 2014
Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance
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Website of the Year 2014: Start voting for your favourite websites!
London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...
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MetrixLab strengthens global presence with opening of new Brazil office
September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…
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MetrixLab debuts at no. 31 on AMA Gold Top 50 Report
It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…
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Angela Morgans strengthens MetrixLab’s UK team
July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.
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MetrixLab renames MarketTools and CRM Metrix
May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.
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MetrixLab launches Big Data Analytics ecosystem
March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.
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MetrixLab acquires majority stake in social media analytics specialist Oxyme
March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.
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MetrixLab 2013 revenues up 22 percent
March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.
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MetrixLab acquires strategic ownership position in Precision Sample
May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.
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