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Case study: Disruptive packaging design repositions and grows Amstel Bock beer
Read all about how Amstel Bock beer’s packaging design was tested and optimized using our validated COMPACT solution
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Case study: Evaluating packaging design performances of seltzer brands with AI packaging testing
Our newest case study dives in to test packaging designs of four leading seltzer brands with our AI powered…
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Case study: Facebook leverages creative testing to drive best practice guidelines with in-market results
Facebook drives the advertising industry forward with true understanding of what makes impactful creative across new platforms
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Case study: SunButter launches successful new brand re-positioning
Read how SunButter modified their brand strategy to appeal to a wider audience and increase sales
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Case study: Bayer ASEAN uses digital qual insights to optimize campaign to boost purchase of vitamin C supplement
Bayer turned to MetrixLab’s digital qual solution to get granular qualitative feedback on early stage creative.
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Case study: BuzzFeed drives significant incremental growth in brand KPIs with cross-platform content
BuzzFeed came to MetrixLab to quantify the effectiveness of different ad formats and platforms
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Case study: SAN tests winning advertisements with AI-powered creative testing from MetrixLab
To what extent can AI predict the effectiveness of advertising and distinguish winning ads?
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Case study: Asahi International drives engagement and purchase
MetrixLab used AI-powered insights to guide Asahi International to a new stand-out pack redesign to drive engagement and purchase
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Case study: Asahi International and MetrixLab lead retailers to remerchandise beer in French supermarkets
Asahi International successfully demonstrated that if retailers implemented changes to their planogram, they could increase rate of sale and…
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Case study: Helping newcomer Babychou evaluate brand strength to plan ahead
We drew on our agile, client-first service model, our brand and multimedia expertise.
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Case study: Measuring digital campaign effectiveness for educational campaign Sandy Hook Promise
Researching the campaign effectiveness of a distressing topic that impacts parents, students and the general population.
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Case study: Co-creating the perfect positioning for a new kitchen appliance in Germany and the Netherlands for Philips
Real-time, high-level insights strengthened with in-depth analysis and recommendations.
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Case study: Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program
Creating a global research program to understand brand equity and media impact.
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Case study: Disruptive packaging design repositions and grows Amstel Bock beer
Capture non-buyers by creating a disruptive package design with findings from our Amstel Bock beer study.
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Case study: Testing cross-platform performance of video ads for Facebook
Create feed-proof videos with the guidelines we developed together with Facebook.
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Case study: Mobile sampling for Larive International in emerging markets
FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.
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Case study: Measuring the impact of influencer marketing
Learn how to connect with your audience using influencers.
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Case study: Measuring government satisfaction in Kenya
Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates
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Case study: Mobile sampling for Heineken in emerging markets
Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.
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Case study: Using social picture analysis to design culturally relevant pack graphics
Use consumer-generated content to gain a better understanding of your target market quickly
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Case study: Gaining insights into social media content and performance
Get to grips with your brand’s social media impact with our Digital Platform Monitor
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Case study: Understanding the impact of new packaging on an international beer brand
Engage respondents in new packaging design and de-risk packaging changes
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Case study: Mobile survey sampling in emerging markets
Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
and Nigeria. -
Case study: Measuring website effectiveness across 24 countries for MSD
The research supplied MSD with continuous insight into the performance of its online services
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Case study: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
Understand customers’ satisfaction with your services across markets with LOYAL
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Case study: Determining which products will generate the greatest impact
The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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Case study: Evaluating and validating POS materials for a leading CPG brand
The research revealed the need for several improvements to be made to the POS material.
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Case study: Assessing whether new packaging communicates brand values
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
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Case study: Testing mobile ads for a digital agency
Efficiently test your mobile advertising campaigns
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Case study: Concept validation at Philips
Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
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Case study: Pre-testing ads for Yahoo
Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
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Case study: Optimizing digital campaign components
Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
Case study: Assessing whether new packaging communicates brand values
A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Case study: Maximizing the effectiveness of media spend
Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
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Case study: Pre-testing for campaign optimization
New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
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Case study: Determining digital ad performance
Our client wanted us to determine which two versions of online video ads resonated best with the target audience….
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Case study: Testing pre-roll video advertising
With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…
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Case study: Mobile shopper missions
The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…
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Case study: Collecting user attitudes via preferred entertainment device
Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
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Case study: Mobile in-home study
A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…
Case studies
