USA | Senior Research Manager (Cross Media / Campaign Effectiveness)

USA | Senior Research Manager (Cross Media / Campaign Effectiveness)

USA | Senior Research Manager (Cross Media / Campaign Effectiveness)

About us:

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.

We value our people, who are the core of our company culture. We are diverse in many ways, and we’re proud to be represented by a wide spectrum of identities, cultures, experiences, and viewpoints – an entrepreneurial spirit runs in all of our DNA. It’s important to us that everyone feels welcome at MetrixLab, and we embrace the diversity of opinions and fresh thinking that comes when everyone is given a voice – it’s what makes working with us energetic and fun!

Candidate Profile: 

This is a Senior Research Manager (SRM) – Cross Media/Campaign Effectiveness role.  At least 5+ years of market/advertising research experience (ideally on the supplier side) is required.

About the Opportunity:

In this position you will be responsible for designing and executing in-market campaign effectiveness solutions, creative testing, and longitudinal tracking. This includes leading the full project life cycle, set up through client presentations, insight and story development, working with sales and internal operations, as well as being client facing as day-to-day point of contact and presenting final results.  You will have the opportunity to manage junior staff that will help support your projects.  Experience with analytics/visualization dashboards (Tableau, MarketSight, Domo, etc.) is important.

Position Expectations:

  • Independently manage research studies across a variety of methodologies and complexities.
  • Consult on proposals, develop survey questionnaire and analysis plan, and provide insightful, actionable report to the client.
  • Work together with Project Managers and Operations for deployment and execution, while maintaining overall management of project timelines.
  • Discuss changes in scope with Sales and/or clients as they arise.
  • Able to manage multiple projects at once in a fast-paced environment with a high-profile client.
  • Experience defining clear objectives and delivering key results.

Position Qualifications:

  • Bachelor’s degree with at least 5+ years of related industry.
  • Prior experience in in-market campaign effectiveness solutions such as cross media effectiveness, brand lift studies and multimedia campaign optimization.
  • Demonstrated success in all aspects of the project process, including proposal development, research design, analysis, and formal presentation at the client level.
  • Proficiency in executing and analyzing research that utilizes tagging and OTS calculations to determine exposure.
  • Excellent interpersonal skills with the ability to develop effective working relationships with both internal partners and external clients.
  • Strong organizational skills, with an ability to multi-task and effectively prioritize own workload.
  • A self-starter with demonstrated analytical aptitude to include problem identification/resolution.

*Even if you do not meet all the qualifications, please apply, we want to hear from you!

We offer:

  • A challenging position at a dynamic, innovative, fast-growing global company.
  • A flexible work environment with a strong focus on owning and taking pride in your work.
  • Career and growth opportunities in line with your skillset and passion.
  • A salary package commensurate with job and experience.
  • Opportunities for growth, self-improvement, and learning including full business license to Udemy.

Note:  While efforts have been made to ensure the accuracy of this position description, it is not warranted to be an exhaustive recitation of all position duties; the incumbent may be required to perform duties beyond those listed above.

About the application process:

Please send in your applications to [email protected] including your CV.

Contact details:

Contact: [email protected] |

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