Case story: Mobile shopper missions

Case story: Mobile shopper missions
Header Mobile Shopper Missions

MetrixLab enables shoppers to share in-store experience with brands

The Challenge.

The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and create impulse purchases. In order to drive this behavior, the client also wants to identify holiday promotions. But in what way?

The Solution.

MetrixLab’s in-store shopper mission study identifies opportunities to improve better stand-out and call to action which will make promotions more effective.

The Results.

The results showed that very few shoppers actually made impulse purchases. MetrixLab advised to improve better stand-out and call to action which will make promotions more effective.

Data Used.

Global Audience Platform: 100%
Advanced Mobile Surveys: 80%
Permission Based Geo-Validation: 70%