Case story: Assessing the impact of new packaging

Case story: Assessing the impact of new packaging

Quickly assess the impact of your new packs

The challenge

Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use

How we got there

Mobile Shopper Mission was perfect for this project. We used a short mobile survey to measure shelf impact

Having purchased the product, shoppers then evaluated product satisfaction and utility of the new pack in their homes in a second survey

Pictures of how consumers used packs and products were especially valuable

The new pouch format proved to be a winner – it had standout and findability, and was easy to open and cook. There was positive response to taste and
texture too

 

 

 

The results
of this
Mobile Shopper Mission

  • We confirmed that the new product format, a pouch, was a strong addition to the portfolio
  • We identified pack standout and findability in-store
  • Consumers cited the pack was easy to open and particularly convenient for microwave cooking

Get an early read on
pack impact with
Mobile Shopper Mission

  • Understand the impact of your new packaging quickly
  • Optimize product and pack roll-out early on
  • Measure how your pack appears on the shelf
  • Experience people using the new pack in their homes
  • Understand consumers’ product satisfaction and suggestions.