Ad pre-testing: Yahoo
Improving the effectiveness of online advertising
Our approach highlighted the weaknesses of the digital ad execution and the optimum time during the viewing experience to communicate the key message to ensure cut-through.
By making specific adjustments based on these findings, Yahoo was able to optimize the impact of its ad campaign and maximize its ROI.
How we got there
Pre-testing to optimize ad impact
- Assessing real life exposure to ads to obtain a true picture of their ability to break through
- Identify the strengths and weaknesses of ad executions
- Detect why ads aren’t gaining the desired attention and how to optimize them
- Determine the optimum time to communicate the key message