Detect the hidden opportunities and attract more customers.

No matter what line of business you are in, attracting new customers and keeping the ones you have is fundamental to your success. So how would you like to uncover the needs, wants and expectations of your prospective and current customers at the same time? With NEED© by MetrixLab, you will focus on exactly these issues within the Customer Life Cycle: getting to know your suspects, who are part of your target group but unaware of what your brand or product can do for them, and coming to a full understanding of your current customers, whose numbers you wish to increase.

Outline

MetrixLab's Customer Needs Research or NEED© is unique in the sense that it explores the underlying needs and expectations with regard to your products or services among the broadest variety of consumers, from suspect to customer. With NEED©, the reasons and reasoning behind these needs and expectations are subject to examination as well. The use of creative quantitative and qualitative techniques makes NEED© more fun for participants and generates high-quality results. With its actionable report, NEED© shows you the way to turn suspects into prospects, or even into new customers. Moreover, it helps you substantiate the commitment of your current customers by attending to their needs even better.

Methodology and setup

In an online questionnaire, consumers are asked about their associations with your brand or product. If they would be a future user of the product or service, what would make them really happy about it? By using creative research techniques, consumers will generate more ideas then they would when using regular methods. In addition to the mere gathering of ideas and (possible) features of your brand, product or service, consumers are invited to prioritize the various aspects and describe their feelings in the presence or absence of those features. Following the survey, your potential customer's voice is translated into a practical report, giving you the details of the requirements that cause satisfaction, the ones that cause dissatisfaction and maybe most importantly – the "wow-factors."

Your benefits

With NEED©, we help you deliver that extra added value to convince your potential and current customers. By thoroughly looking into their needs, attitudes and expectations, we will lead you to hidden opportunities and disclose the "wow-factors." MetrixLab offers you

• insights into the needs and expectations of both your suspects and your customers simultaneously.
• custom-made surveys containing new and creative research tools and techniques.
• participants (suspects) from our extensive worldwide consumer panel.
• intelligible report sheets containing results and findings.
• actionable recommendations for implementation.

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