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Innovator in Online Market Research

MetrixLab is a global Online Market Research company, specializing in the areas of New Product Development, Brand Communication, E-Business Performance and Satisfaction Research. Over the past seven years MetrixLab has grown to be one of Europe's leading online market research companies.

With offices in Rotterdam, London, Munich, Hamburg and Madrid, MetrixLab conducts online research in 39 countries worldwide and works with 41 of the top 100 global brands such as Microsoft, Philips, Unilever, Siemens, PepsiCo and Canon.

MetrixLab is a major supplier of online and cross media campaign tracking, advertising pre-testing, online concept, prototype and pack testing, global consumer communities, website user testing and customer and employee satisfaction research.

Our strategic goal is to be recognised as the "online research thought leader" in delivering high-quality information and profound consumer insights that help our clients improve marketing ROI.

Today, our people push the boundaries of consumer research innovation, combining cutting-edge online technology with scientifically proven qualitative and quantitative research methodologies. More about MetrixLab >>

Areas of Excellence

MetrixLab focuses on 4 areas of excellence, where Internet can be applied as a scientifically valid, fast and cost effective research instrument.

  • Brand Communication Research
  • New Product Development & Innovation Research
  • E-Business Performance Research
  • Satisfaction Research

Advanced Tools & Techniques

MetrixLab combines latest Internet technology with proven qualitative and quantitative market research methods, resulting in state-of-the-art tools and techniques. Some recent examples:

  • Online Eye Tracking (measuring scan paths and attention flow of respondents as they watch print ads, websites or product packaging),
  • Online Tachistoscopic Research (timed exposure - e.g. during 0,1s- of stimuli such as product packaging or advertising creatives)
  • Online Card Sorting
  • Online Idea Generation
  • Online Product Configurator (respondents build their own prototype)
  • Online Conjoint Techniques
  • Online Brand User Communities
    more>>