New York, March 10th, 2010 – MetrixLab – Europe’s largest independent online market research agency - announced today that is has strengthened its International Media and Advertising business unit by expanding into the US market.

MetrixLab is a leading provider of global online consumer research servicing Fortune 500 clients such as Microsoft, Philips, PepsiCo, Heineken, Google and Siemens.

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Jan Roelf Bult, PhD – Former consultant at companies like Digitas, Monitor, and Wunderman, and former visiting Professor at Harvard University has joined MetrixLab as the new Executive Vice President of Media & Advertising to spearhead the growing need for the Media & Advertising services from MetrixLab.

Commenting on his new surroundings, JR Bult said, “This is a great opportunity to join a truly innovative and dynamic organization. MetrixLab has real ambitions to challenge the traditional market leaders in Media and Advertising research and has already positioned itself as a global player in the evaluation of new (digital) media and multimedia campaigns (cross media research and tracking). Also the need for pre-testing of Digital ads and other media offers tremendous opportunities for MetrixLab in the US. Most importantly, I believe that MetrixLab truly has the best techniques that web research has to offer and understands how to do research online.”

MetrixLab Global Director for Media and Advertising, Lucas Hulsebos, explains “"Based upon our experience with some leading clients in the US, this is a good moment to open the US office. The shared international knowledge on brands and communication together with the local knowledge of the media landscape will help us serve our US based clients even better”. We also believe that in the US our approach based upon innovation is much appreciated.

MetrixLab Global Business Director Thijs Elias said, "In the past years our innovative approach to media and product research has been very well received in the USA which has led to great client relationship with various US based clients. We see clients looking for innovation in the way they execute their global research, the expert knowledge that JR will bring to our global team will be key in servicing these needs”.

Company information
MetrixLab has offices in the Netherlands, US, UK, Germany, France and Spain. The company’s online research services help companies in consumer goods, financial services, automotive, telecommunications, retail, utilities and new media to develop winning websites, design effective advertising, accelerate product & packaging development and improve customer & employee loyalty. MetrixLab operates its own ‘OpinionBar’ consumer panel consisting of 800,000 individuals in all major European markets.

Contact for this press release

Global Business Director Thijs Elias

Telephone: + 44 (0)20 7872 5619
t.elias@metrixlab.com

The company’s website is at www.metrixlab.com