LONDON, June 29th, 2009 – MetrixLab – Europe’s largest independent online market research agency - announced today that is has strengthened its International Media and Advertising business unit.

MetrixLab is a leading European provider of global online consumer research services to blue chip marketers such as Philips, PepsiCo, Google, Siemens, Microsoft , TNT Post and TomTom.

Keith Glasspoole – previously Head of Brand Tracking at Ipsos ASI, Andy Pang – Head of Market Research at Clear Channel and Kalya Ousmane - former manager of the Client Service team at Millward Brown have joined to spearhead the expansion of the Media & Advertising unit for MetrixLab.
Commenting on his new surroundings, Glasspoole said, “This is a great opportunity to join a truly innovative and dynamic organisation.  MetrixLab has real ambitions to challenge the traditional market leaders in Media and Advertising research and has already built itself as a global player in the evaluation of new media and multimedia campaigns, and more importantly, utilised the best techniques that web research has to offer.”

Pang also commented “that the convergence of new and old media and online research allows advertisers to really re-evaluate how they test and track media consumption of consumers and MetrixLab has demonstrated this through their growth and success”.

Kalya Ousmane has joined MetrixLab France as Managing Consultant Media & Advertising. Her objective is to propose to Advertisers, Media Agencies and Publishers MetrixLab’s unique and innovative solutions mainly on digital measurement.

MetrixLab Commercial Director Roy Patel said, "The media and advertising sector is one of the fastest growing areas of online research globally, which makes these appointments strategically important for MetrixLab. It shows we are committed into building a international business that has great people and share our vision of consumer interaction through the Internet.”

Company information
MetrixLab has offices in the UK, France, Netherlands, Germany and Spain. The company’s online research services help companies in consumer goods, financial services, telecommunications, retail, utilities and new media to develop winning websites, design effective advertising, accelerate product & packaging development and improve customer & employee loyalty. MetrixLab operates its own ‘OpinionBar’ consumer panel consisting of 800,000 individuals in all major European markets.

Contact for this press release
UK Commercial Director Roy Patel

Telephone: +44 (0)203 1786281 r.patel@metrixlab.com

The company’s website is at www.metrixlab.com