What are we up to? Must-knows and more
Rotterdam, San Francisco, March 31st - MetrixLab, global provider of marketing analytics and research solutions, announced today the formation of a new joint venture: ‘MetrixLab Big Data Analytics’. This cooperative effort with marketing intelligence experts Edwin Kooge and Natasha Walk builds Big Data Analytics Ecosystems for brands.
Rotterdam and San Francisco – March 11th, 2014. MetrixLab, global provider of marketing analytics and research solutions, announced today that it has acquired a majority stake in Oxyme, a globally operating social media analytics company headquartered in Amsterdam, The Netherlands. Oxyme is known for pioneering digital research methodology which connects social activity to business performance. Oxyme created the Digital Sentiment Index (DSI), a new marketing metric that captures the value of brands online.
Rotterdam and San Francisco - March 6th, 2014. MetrixLab, a leading global provider of marketing analytics and research solutions, increased revenues by +22% to €49M ($67M) in 2013. This is a result of a change in strategic direction that is expected to drive further growth in 2014.
Several trends are coming together to challenge the 100 year old business model behind Market Research. The proliferation of consumer data will drive a significant change in the development of deep, actionable insights, and the speed at which they are delivered.