What are we up to? Must-knows and more
Rotterdam and San Francisco – March 11th, 2014. MetrixLab, global provider of marketing analytics and research solutions, announced today that it has acquired a majority stake in Oxyme, a globally operating social media analytics company headquartered in Amsterdam, The Netherlands. Oxyme is known for pioneering digital research methodology which connects social activity to business performance. Oxyme created the Digital Sentiment Index (DSI), a new marketing metric that captures the value of brands online.
Rotterdam and San Francisco - March 6th, 2014. MetrixLab, a leading global provider of marketing analytics and research solutions, increased revenues by +22% to €49M ($67M) in 2013. This is a result of a change in strategic direction that is expected to drive further growth in 2014.
Several trends are coming together to challenge the 100 year old business model behind Market Research. The proliferation of consumer data will drive a significant change in the development of deep, actionable insights, and the speed at which they are delivered.
Hamburg, 4. Februar 2014 – MetrixLab, weltweit größte Marktforschungsagentur der neuen Generation, gibt bekannt, dass Jonathan Gable seit 3. Februar 2014 die deutsche Geschäftseinheit als Managing Director leitet. Er war bisher Managing Director der BrainJuicer GmbH.